Question 1

What does The First Principle do?

Accepted Answer

The First Principle is a B2B marketing and corporate communications consultancy based in Sydney, Australia. We start from first principles — dismantling business, marketing and communication problems and rebuilding them into creative solutions that move business forward.

Question 2

What services does The First Principle offer?

Accepted Answer

We offer six core services: messaging and positioning, campaigns and go-to-market strategy, digital content and editorial, visual and creative execution, stakeholder and corporate communications, and enablement and activation support.

Question 3

Where is The First Principle located?

Accepted Answer

The First Principle is located at Level 7, 60 Pitt St, Sydney, NSW 2000, Australia.

Question 4

Who founded The First Principle?

Accepted Answer

The First Principle was co-founded in 2019 by Fergus Ross (MBA with Excellence, UNSW) and Alexandra Coroneo (MBA in Marketing, UTS), both experienced communications and marketing leaders with decades of combined experience.

Question 5

How does The First Principle work with clients?

Accepted Answer

We follow a three-step approach: Understand (learn your business, market and goals), Build (create strategy, content and campaigns), and Deliver (execute with precision and measure results).

Question 6

What industries does The First Principle serve?

Accepted Answer

We serve leading organisations across Australia and beyond, working with clients in professional services, technology, property and other B2B sectors.

Question 7

What is The First Principle's relationship with Six Degrees?

Accepted Answer

The First Principle operates as a specialist B2B marketing and communications practice within Six Degrees, an integrated communications group.

Question 8

How do I contact The First Principle?

Accepted Answer

You can reach The First Principle by email at info@thefirstprinciple.com.au or by phone at +61 2 9568 1201. Our office is at Level 7, 60 Pitt St, Sydney, NSW 2000.

Question 9

What makes The First Principle different from other marketing agencies?

Accepted Answer

We are specialists, not generalists. Our first-principles approach means we question assumptions and rebuild strategies from the ground up. Our co-founders hold MBA qualifications from UNSW and UTS, and we combine senior-level expertise with boutique flexibility as part of the Six Degrees communications group.

Question 10

Does The First Principle work with technology companies?

Accepted Answer

Yes. Technology is one of our core sectors alongside professional services and property. We have APAC experience delivering B2B marketing, communications and stakeholder engagement for technology organisations.

Question 11

What is The First Principle's approach to thought leadership?

Accepted Answer

We create insight-led editorial programs that showcase expertise and engage audiences. This includes long-form content, reports, articles, speeches, blogs and social content, supported by SEO-driven content planning and editorial calendars.

Question 12

Can The First Principle help with internal communications?

Accepted Answer

Yes. Our stakeholder and corporate communications service covers internal communications, change management, employee campaigns, executive speeches and investor updates to keep stakeholders informed and aligned.

Question 13

Does The First Principle offer brand identity and design services?

Accepted Answer

Yes. Our visual and creative execution service covers brand identity, visual systems, infographics, presentations, video and social-first assets. Our Head of Creative, Lawrence Holland, leads the design studio with a digital-first approach spanning startups to global brands.

Question 14

What qualifications does The First Principle's team have?

Accepted Answer

Our co-founders hold MBA qualifications — Fergus Ross holds an MBA with Excellence from UNSW and Alexandra Coroneo holds an MBA in Marketing from UTS. The team brings decades of combined experience across communications, marketing and design, with specialists in content strategy, creative direction and B2B stakeholder engagement.

Question 15

Does The First Principle work with clients outside Australia?

Accepted Answer

Yes. While based in Sydney, we serve organisations across Australia and beyond, with team members holding APAC experience across professional services, property and technology sectors.

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