The First Principle is a B2B marketing and corporate communications consulting firm, partnering with clients to create powerful connections with a business audience.

First and foremost, we understand business and recognise the need for tailored solutions to often unique needs. However, B2B engagement doesn’t have to be complicated.

Building a market presence that helps engage your audience, enable sales and develop your corporate reputation is crucial to supporting our clients’ commercial objectives.

To achieve this, we harness our expertise in strategic advisory, content development and program delivery and bring together capabilities across the marketing and communications spectrum.

First Principles.

To find creative solutions, complex problems need to be dismantled to reveal their most basic elements – first principles.

This ground-up approach is vital to the delivery of impactful B2B marketing and communications programs, where data and knowledge – not assumptions – are the new building blocks for effective market engagement.

Our founders

Our founders and principles bring together specialised capabilities in marketing and communications and have worked with some of Australia’s leading ASX-listed and private organisations, both in-house and providing agency support.

Alexandra Coroneo

Co-founder & Director

Alex co-founded The First Principle after nearly a decade of working in client-side marketing roles for some of Australia’s largest organisations. She has experience in building award-winning thought leadership programs, and her key skills are bringing customer insights and organisational objectives together to deliver world-class multi-channel campaigns.

Fergus Ross

Co-founder & Director

Fergus co-founded The First Principle and specialises in corporate and financial communications, media management, and content strategy and development. Fergus has consulted to many of Australia's leading listed and private organisations and remains a director of specialist corporate communications and investor relations consultancy, Six Degrees.

Our clients

We work with a range of clients from ASX100 companies through to emerging businesses. We have strong credentials in the financial services, professional services, healthcare, property and technology sectors, but maintain a sector-agnostic view as traditional industry boundaries continue to be transformed.